IT Focus Area: strategy
August 6, 2015
CIOs and CMOs Must Join Forces to Create Quality Customer Experience
0 minute read
The way customers experience a brand is increasingly powered by technology. Companies that have a strong partnership between the chief information officer (CIO) and the chief marketing officer (CMO) have a competitive advantage by providing a seamless and holistic customer experience.
Consider these facts as you read the infographic below:
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The CIO and CMO have different, but complementary challenges and opportunities
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70 percent of a company’s brand experience is now delivered through IT resources
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Only 10 percent of CIOs and CMOs believe they currently have enough collaboration
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A CIO-CMO partnership can boost revenue, business performance, and brand reputation
