IT Focus Area: strategy

August 6, 2015

CIOs and CMOs Must Join Forces to Create Quality Customer Experience

Authors:  Grace Bulger, Jeffrey Davies, Bob Dvorak, Joe Wolke
0 minute read
CIOs and CMOs Join Forces to Create Quality Customer Experience

The way customers experience a brand is increasingly powered by technology. Companies that have a strong partnership between the chief information officer (CIO) and the chief marketing officer (CMO) have a competitive advantage by providing a seamless and holistic customer experience.

Consider these facts as you read the infographic below:

  • The CIO and CMO have different, but complementary challenges and opportunities

  • 70 percent of a company’s brand experience is now delivered through IT resources

  • Only 10 percent of CIOs and CMOs believe they currently have enough collaboration

  • A CIO-CMO partnership can boost revenue, business performance, and brand reputation

CIOs and CMOs Join Forces to Create Quality Customer Experience

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