When people talk about “digital transformation,” they frequently mean “digital modernization.” While these terms sound synonymous and are often used interchangeably, it is important to recognize key differences.
Digital transformation is much more than simply “going digital.” It is taking advantage of innovative technology to reimagine an organization’s processes, culture, people and customer experiences. It can result in new business models, revenue streams, policies and values.
We spoke with industry expert Russ Nelson to understand digital transformation and why it’s important—especially for industries facing disruption.
Listen to this episode to learn:
- The difference between digital transformation and digital modernization
- What is driving digital transformation
- How to get kick-start your organization’s digital transformation
- Tips for a successful digital transformation