If you are a professional charged with fostering effective, data-driven digital marketing opportunities for your customers, you know how critical it is to create an agile digital experience that not only puts you ahead of your customers’ shifting requirements but also provides a meaningful digital experience that keeps your customers coming back for more.
As companies continue to pursue digital transformation, move workloads to the cloud and adapt to change, they need a way to securely deliver effective customer engagement across every digital touchpoint. When you can do this with flexibility, speed and security—regardless of whether your platform is on-premises, in the cloud, hybrid, or across multiple public clouds—you know you are getting it right. However, in order to get there, you will need to first look at your challenges before you can design on your ideal approach.
Common roadblocks that can prevent you from realizing your best digital experience
When your organization requires constant change, businesses can fall into a cycle of overhauling their digital marketing technology stack once it becomes outdated, and restyling their website along with it. But this can create a jarring experience for customers who have to re-learn your interface and how to interact with your brand. Other challenges include:- Stagnant user experience, often because it is tied to the legacy technology platform
- Stale content even if it is migrated to a new platform
- Site and page structure that is tied to an inflexible technology
- Minimal details into your analytics, leaving you uninformed about critical customer activity on your site
- Your IT team is too busy with other demands to actively maintain your technology platform or to make updates quickly to support the needs of your marketing team
- Marketing gets stuck in a non-functioning, outdated platform, and struggles to innovate or take advantage of any new features